Mobile Marketing is not merely an “in” thing, nor is it the future. Mobile marketing is dominating the marketing world right now. Since the day the iPhone entered the phone market in 2007, smart devices have exploded into an everyday necessity. As devices become more and more prevalent today, mobile marketing becomes that much more important. The trend of growth seems to have no end and is only getting bigger. In 2014, the number of mobile devices exceeded the number of people in the world, at over 7.7 billion devices.