On the surface, marketing and advertising seem to be synonymous; two words that can be used interchangeably to describe a process that helps you sell more products or services. However, there’s a huge difference, and being able to differentiate between the two will help you create a more complete, “whole” approach to achieving your business goals, which will ultimately impact your bottom line.
So what’s what? By definition, marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large. In other words, it is the systematic planning, implementation and analysis of business activities intended to exchange value offerings for sales.
So what’s advertising then? It’s the action of calling something to the attention of the public, especially by paid announcements, otherwise know as the paid, non-personal announcements of a business’s products or services to existing and prospective customers.