Digital Marketing | Apps for Success

A lack of work-life balance is one of the top sources of stress today for digital marketers.

The struggle is real in our mobile-first digital world.

The lines between professional output and personal input have forever been blurred because of the ubiquity of smartphones and today’s 24/7 on-demand work culture.

Where does the digital marketer’s day start and stop for the search and social marketing community?

Whether you’re a social media strategist, search marketer, data scientist, PPC manager, or in-house marketing team, you can probably relate.

The challenges of managing productivity, creativity, and strategy planning creep up on us daily.

Check if this is you:

  • I switch between multiple social media profiles hourly
  • I check on personal Facebook status updates more than 5x a day
  • I get push notifications from my smartphone from at least three social media profiles
  • I respond to emails from multiple devices every waking moment
  • I manage multiple marketing campaigns using both mobile and desktop apps
  • I skip lunch to catch up on social media updates and notifications
  • I take my mobile device to the bathroom “just in case.”
  • I refresh email more than three times per hour
  • I stop in the middle of what I’m doing to answer an email or read a social media notification
  • I scroll Twitter whenever I have a free minute or two
  • I bring my smartphone to all meetings and keep it facing up so I can see the screen
  • I answer all smartphone calls, no matter who I’m with or what I’m doing
  • I have multiple chat platforms open not to miss out
  • I read emails and respond to text messages while on a conference call
  • I create Snapchat or Instagram stories daily
  • I miss personal commitments to “catch up on work.”
  • I answer questions without fully paying attention to what you said because I was reading an “important message”
  • I stop what I’m working on to read a push notification
  • I work on multiple things at once
  • I underestimate the amount of time something will take
  • I hold my breath while reading stressful messages
  • I have more than 10,000 unread emails in my inbox

Did you check more than half of these scenarios? If so, you’ll be happy to know there’s an app for that.

Are We Digitally Doomed?

If you’ve chosen digital marketing as your career, it can sometimes feel like you’re doomed. You get a double dose of social media and smartphone exposure.

Today’s average consumer spends about five hours a day on their smartphone. That puts digital marketers average mobile radiation pushing six or seven hours a day.

You are targeting, retargeting, and the ones being targeted. You’re always holding a device, wearing a device, or looking at a device.

The faster we go, the more we do. But why does it seem the more we do, the less we get done?

Also the less we seem to have left over at the end of the day for what is most important to friends, family, and downtime.

Multitasking and productivity are hitting a wall, and the results are not adding up in anyone’s favor.

While some might brag about being expert multi-tasking digital do-ers, the reality is this: studies show our brains function best when fresh, calm, and focused on one thing at a time.

We’re Literally Addicted to Technology

Smartphone addiction is an actual condition called nomophobia. It means we literally can’t live without our phone in hand or in sight without breaking into a cold sweat.

It’s no coincidence or by chance. It’s by design.

Brain hacking is an intentional strategy orchestrated by Silicon Valley.

The tech giants behind the alluring apps we can’t live without are hiring developers to study the neuroscience behind what triggers us to become obsessed with our apps.

In a recent “60 Minutes” interview, a former Google product manager shared how Silicon Valley is engineering your phone, apps and social media to get you hooked.

Brain Time

Most of us have no idea how much time we spend on our smartphones since it practically entered into human science as a new body part.

Unfortunately, the time we do spend on our devices ends up being in the wrong place for the wrong reason.

So what are the options or app-tions?

Ironically those smartphones that bring us pain and distraction can also reconnect us by bringing insta-inspiration, and transformation.

Whether you have an Android or iPhone, most of these apps can take your brain on a mini-vacay so you can keep your digital marketing sanity.

Here are the 10 best apps for digital marketing wellness:

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