To create content that attracts people to your business, show how your product or service can add value to their lives.
Many small and medium-sized enterprises (SMEs) are turning to content marketing to draw in potential customers, without directly selling or advertising to them.
This marketing method involves text articles, videos or social media posts about a business’s product or service that aren’t explicitly promotional. It’s about stimulating interest around a relevant subject, rather than posting about a promotion or product launch.
Here, SME owners and experts share their tips on how to master your next piece of content marketing.