What is branding exactly? It’s the development of a public persona, one that causes an instant emotional connection within consumers. When you think of great branding, what comes to mind? Nike’s swoosh? Coca Cola’s red can and white lettering? Or maybe McDonald’s golden arches?
As a small business owner, you’ve probably dreamed of reaching such branding success. You’ve also most likely become instantly overwhelmed at the mere idea of taking on what can be an expensive and demanding initiative.
The good news is, effective branding is much easier and more cost-effective than you might think, provided you avoid the following 5 common mistakes.