5 Laws of Advertising

Certain laws and practices of advertising and marketing have gone unchanged for over 50 years. In 1963, David Ogilvy wrote (arguably) the first book on modern marketing, entitled Confessions of an Advertising Man. For this, he earned the title “the father of marketing” and is most-likely the basis for Mad Men’s Don Draper.

This praise is not undeserved. It’s uncanny how much his original set of rules holds up in the modern world. From his time (when cowboys gave credibility to cigarettes) to today(with our ubiquitous Lucas Venmo ads), Ogilvy’s philosophy endures.

Here are five of Ogilvy’s Laws that live on in the modern era of marketing.


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